Resources Library by ANA

How extra strong research helped launch extra strong teabags

The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Janet Katz, Charles A. Rhodes

Company: MEMRB

June 15, 1987

Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel

This paper describes a recently developed method for predicting market shares of products in a competitive market from qualitative judgements of a small sample of respondents. This "conjoint choice approach" is an extension of traditional conjoint...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Michael Beswick, Robert J. Sheldon, Eric P. Kroes

June 15, 1986

Estimating sales volume potential for new innovative products with case histories

Estimating sales volume potential for new innovative products is generally quite difficult. Traditional comparative measurement methods of presenting to potential consumers some competitive products along with the new unique product is obviously not...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1986

A new type of copier

At the end of 1984 Canon, represented in Switzerland by W. Rentsch AG, decided to launch a completely new type of copier: the Canon Laser Copier 9030. This machine has a wide range of new features based on digital principles. Primary research was...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: René Egger, Paul E. Dobler

June 15, 1986

The savings banks card in Sweden

This paper is a case description of the approximately ten years old development and introduction period of the Swedish savings banks card. It gives the background, describes the planning and results and also tells about some of the specific ways in...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Göran Hyttfors

February 1, 1985

A critical comparison of simulated test market models

This paper is addressing STMs from the users point-of-view; it starts working out which are the similarities and which are the important differences between the models. Two main types of models are then compared in more detail, and the paper ends...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Juergen Schwoerer

June 15, 1984

New magazines

This paper describes some practical marketing research techniques, used by VNU (United Dutch Publishing Companies) in order to indicate in a reasonably adequate and reliable way the market possibilities of a new magazine. Based on the results of this...

Catalogue: Seminar 1986: New Developments In Media Research

Author: John Rodenburg

November 2, 1983

Predicting sales volume and market shares

The paper argues the case for extending the value of much market research data concerned with concept testing, concept/product use testing and usage and attitude tracking studies by employing modelling systems to predict sales volume or market...

Catalogue: Seminar 1983: New Product Development

Authors: Peter Sampson, Patrick G. M. Standen

Company: Burke, Inc.

November 2, 1983

Simulated test markets

This paper starts from the premise that the Simulated Test Markets (STMs) now being used in Europe have an impressive track record in terms of the validity of the predictions they make regarding the future success of new products. The techniques that...

Catalogue: Seminar 1983: New Product Development

Authors: Stafford Crossman, Peter J. Hayes

November 2, 1983